Job Title: Product Marketing Manager

Market: Thermal Imaging

Reports to: Thermal Imaging Business Unit Manager

Location: On-Site (Sparta, NJ), Hybrid, or Remote

Overview: As part of the Marketing Team, this role will be a strategic partner to the Business Unit Manager, developing sales-ready leads for the Thermal Imaging Business Unit. The Product Marketing Manager will develop relevant industry marketing content that draws from Testo’s thermal imaging portfolio, managing our brand positioning within a crowded market.

Increase YOY sales-ready leads of both new and competitive users through creative marketing strategies.

• Maximize lead generation and conversion:

  • Manage social media presence strategically to generate leads and engage potential customers.

  • Collaborate with the sales team to develop sales enablement tools and strategies that effectively convert leads to sales.

• Develop and implement targeted marketing campaigns:

  • Increase brand awareness and drive qualified leads through multi-channel campaigns (digital, email, content, trade shows, events).

  • Develop high-quality marketing materials (brochures, case studies, white papers, presentations) that highlight the value proposition of Testo solutions for specific customer segments.

  • Utilize SEO and PPC advertising to attract targeted online traffic searching for thermal imaging products.

• Drive continuous improvement:

  • Analyze marketing campaign performance regularly to identify areas for optimization and maximize return on investment (ROI).

  • Stay informed of industry trends, technologies, legislation, and regulations to ensure messaging and product offerings remain relevant.

  • Cultivate relationships with industry leaders and key opinion leaders to gain insights and build brand credibility.

• 3+ years of B2B Marketing Experience

• High school diploma or equivalent and 4-year Marketing or Business Degree

• Strong communication, negotiation, and interpersonal skills

• Comfortable working independently and in a team environment

• A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company

Testo, Inc. offers a competitive benefits package which includes the following: medical, dental, vision, life, disability, retirement savings with company contribution, paid PTO (holidays, vacation, sick, personal, and floating holidays), recognition programs, and much more!

Note: Medical, dental, vision and life plan effective date of hire.

• Base Salary

• MBO

• Ability to travel